Large-scale abstract works with embedded digital animation and sound, designed for permanent installation in architectural environments.
Sarah Main is an immersive abstract artist whose practice combines large-scale painting, augmented reality, and sound design. Each physical work carries a custom digital layer, an animation with composed audio that activates when a smart device is pointed at the canvas. The experience is authored specifically for each piece and integrated permanently into the work.
Sarah also performs internationally as a house DJ, a practice that directly informs her approach to sound design and live experiential events.
1 of 20 artists chosen from 763 entries to exhibit at the Rijksmuseum. Google Pixel × KPN × Rijksmuseum AI Art Competition (2026)
Large-scale abstract originals from 60cm to 3m+. Each work carries a custom AR animation layer with composed audio, permanently embedded into the piece.
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Multi-piece environments combining painting, augmented reality, sound, and lighting. Built for the architecture, flow, and purpose of a space.
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Exploring the intersection of artificial intelligence and an artist's eye. Selected finalist, Google Pixel x KPN x Rijksmuseum AI Art Competition.
Explore →"Sarah Main's residency at Amàre Beach Ibiza transformed our hotel's atmosphere. Her immersive pieces reshaped the energy of our spaces, creating a fresh, innovative experience that left a lasting impression on our guests."
"A pioneer in immersive abstraction. Main's work represents the vanguard of contemporary art, where technology amplifies rather than replaces human creativity."
"Her work is an experience, not an object. Guests don't simply walk past her installations. They pause, engage, and leave changed. That's the mark of truly exceptional art."
Every project begins with understanding your space, your audience, and what you want people to feel when they're in it.
Site consultation, concept development, artwork production, AR build, installation, and handover documentation for ongoing AR management.
Technical production quoted separately.
Original paintings and commissions priced by scale and scope.
Site-specific installations: project-based pricing.
Technical production quoted as a separate line item.
10–14 weeks for single works and small series.
16–20 weeks for larger installations of 10+ pieces.
Rush timelines available by negotiation.
We discuss your space, intent, and timeline. No brief required upfront. Just an honest conversation about what you're trying to create.
You receive a concept document covering scale, palette, AR integration approach, and indicative pricing. No cost for this stage.
Work begins on approval of the proposal and deposit. You receive progress updates throughout. Installation is managed end-to-end.
Selected projects and exhibitions, 2022–present.
How AR turns passive decoration into guest experiences that get shared and remembered.
After being selected for the Rijksmuseum AI art competition, here's what I actually think about AI in creative practice.
14 years at Pacha Ibiza taught me how to read a room. That skill translates directly into spatial art design.
For installation enquiries, original works, and press. All messages answered within 48 hours.
By appointment. Barcelona and Ibiza
