Hotel Activations and Immersive Takeovers
Hotel Activations and Immersive Takeovers
By Sarah Main — 1 of 20 artists selected from 763 international entries, Google Pixel × KPN × Rijksmuseum AI Art Competition 2026.
Sarah Main's exhibition with live painting during Miami Art Week. The Sagamore has a long history as an Art Basel anchor venue, and this activation brought her immersive abstract work into that context.
Live painting combined with a curated exhibition of completed works. The event format blurred the line between performance and installation.
Exhibition with live painting. A painting exhibition presented alongside live painting sessions embedded into the daily rhythm of the hotel.
Guests encountered works in progress across public spaces, allowing the creative process to unfold in real time throughout Miami Art Week.
The following year, the collaboration expanded into a full immersive takeover.
Artwork formed a cohesive narrative across key guest spaces. The project built on the 2023 format, scaling from exhibition to full environmental integration.
Multi-sensory cultural residency during Art Week 2025. A full immersive hotel takeover combining painting, AR activation, and live DJ performance.
Works were installed across pool areas, interior spaces, and event areas. The residency ran throughout Art Week, with the installation becoming part of the hotel's cultural programming for the season.
